Brand Equity As A Corporate Value

The consumer's awareness and associations lead to perceived quality, inferred attributes, and eventually brand loyalty. The brand equity is a fusion of the capitalized value of the consumer's trust in the brand and its future sales volume potential (commercial exploitability of the brand). These can actually be grouped into three: brand perception, brand fiscal worth, and brand bav model operation, as it pertains to brand key performance indicators and brand measurements. The brand measurements can be classified in three categories: Brand perception, Brand performance, and Brand fiscal worth.


Consumer knowledge of the brand is a strong motivation for the customer to consider purchasing the brand product. Consumer knowledge is about brand recognition, pertaining to the customer's ability to distinguish your brand from other brands in the competitive market. Brand has a clearly identifiable financial worth expressed in the cost related to a particular brand. Brand ROI or Return on Investment is a measure of how much a business can profit from the utilization of a brand when advertising its services or products. Credibility pertains to how reliable the brand is, as well as how successful the procedure for brand marketing is. Relevance pertains how successful it is in exciting emotions in customers, along with to how modern the brand is at the instant. Brand strength pertains to just how stable the brand is in the marketplace amidst its rivalry.


The brand equity is a fusion of the capitalized value of the consumer's trust in the brand and its future sales volume potential (commercial exploitability of the brand). As it pertains to brand key performance indicators and brand measurements, these can really be grouped into three: brand perception, brand financial worth, and brand performance. The brand measurements can be classified in three types: Brand perception, Brand functionality, and Brand financial value.